ABOUT JO EDWARDS
London entrepreneuse Jo Edwards (known to friends as Jojo) brilliantly fuses the styles and tastes of the East and West. Taking the traditional vibrancy of places like Rajasthan and tailoring them to European fashion, Jojo's exceptional colour palette makes her designs stand out in terms of quality, style and affordability.
Jojo’s love affair with India started in the 1980s when she travelled around the country, becoming so enthused with the people, culture and the richness of colour and art that she started importing some of the beautiful artefacts that had caught her eye. As accessories became a must for every wardrobe, Jojo moved from furniture to fashion. Her skill at finding and creating the best materials, colours, and designs quickly led to starting her own label, and Jo Edwards London scarves and jewellery are now found in wardrobes around the world.
Her love of the people and culture of India means that Jojo wants her fashion to make a positive contribution to the communities that produce them. She applies scrupulous ethical criteria to her business model, which she checks with personal visits each year. Products are manufactured by small, family companies, with caring staff management and strong community links. When you buy a gorgeous Jo Edwards London scarf you can make a real difference, as well as giving your own wardrobe a lift!
Fabrics are based on natural fibres such as 100% cotton and pure wool, or blends including linen, modal (from beech trees), cashmere and silk. The scarves, jewellery and kaftans are environmentally friendly and produced in factories with good working conditions that adhere to the globally recognised 10 Principles of Fair Trade but we have our own procedures for the management of our supply base. Our key principle is working with suppliers who understand the fair trade process. Providing that there is the desire to start on an ethical journey, we will invest in the supplier to help them achieve this. As a result we will have suppliers who are at varying stages of their own accreditation.
Trading fairly provides these artisans with an opportunity to build a future. It helps businesses develop and creates sustainable employment. Every factory is approved by Sedex or equivalent organisation. Jojo's suppliers do not use child or forced labour, there is no discrimination, all working conditions are safe & hygienic and wages must meet minimum legal levels.
Jojo believes that everybody deserves comfort, colour and joy, so her amazingly soft scarves are now available for both women and men! A recent addition to the range is a fabulous collection of embroidered kaftans which can be worn on the beach, over jeans or leggings, or as dresses. They are beautifully cut with flattering necklines and great attention to detail.
Check out Jojo's Instagram for behind-the-scenes and latest product images.
London entrepreneuse Jo Edwards (known to friends as Jojo) brilliantly fuses the styles and tastes of the East and West. Taking the traditional vibrancy of places like Rajasthan and tailoring them to European fashion, Jojo's exceptional colour palette makes her designs stand out in terms of quality, style and affordability.
Jojo’s love affair with India started in the 1980s when she travelled around the country, becoming so enthused with the people, culture and the richness of colour and art that she started importing some of the beautiful artefacts that had caught her eye. As accessories became a must for every wardrobe, Jojo moved from furniture to fashion. Her skill at finding and creating the best materials, colours, and designs quickly led to starting her own label, and Jo Edwards London scarves and jewellery are now found in wardrobes around the world.
Her love of the people and culture of India means that Jojo wants her fashion to make a positive contribution to the communities that produce them. She applies scrupulous ethical criteria to her business model, which she checks with personal visits each year. Products are manufactured by small, family companies, with caring staff management and strong community links. When you buy a gorgeous Jo Edwards London scarf you can make a real difference, as well as giving your own wardrobe a lift!
Fabrics are based on natural fibres such as 100% cotton and pure wool, or blends including linen, modal (from beech trees), cashmere and silk. The scarves, jewellery and kaftans are environmentally friendly and produced in factories with good working conditions that adhere to the globally recognised 10 Principles of Fair Trade but we have our own procedures for the management of our supply base. Our key principle is working with suppliers who understand the fair trade process. Providing that there is the desire to start on an ethical journey, we will invest in the supplier to help them achieve this. As a result we will have suppliers who are at varying stages of their own accreditation.
Trading fairly provides these artisans with an opportunity to build a future. It helps businesses develop and creates sustainable employment. Every factory is approved by Sedex or equivalent organisation. Jojo's suppliers do not use child or forced labour, there is no discrimination, all working conditions are safe & hygienic and wages must meet minimum legal levels.
Jojo believes that everybody deserves comfort, colour and joy, so her amazingly soft scarves are now available for both women and men! A recent addition to the range is a fabulous collection of embroidered kaftans which can be worn on the beach, over jeans or leggings, or as dresses. They are beautifully cut with flattering necklines and great attention to detail.
Check out Jojo's Instagram for behind-the-scenes and latest product images.